Free tools
Free Instagram tools for creators
Calculators that run in your browser, need no sign-in, and say plainly what the public numbers can and cannot tell you.
Engagement rate calculator
Work out a post's engagement rate by reach and by followers, side by side, and see why the two disagree.
Calculate engagement rateFake follower check
Test an account's likes against the reach that would have had to produce them — the check an outside tool cannot run.
Run the reach testAccount grade and media kit
Connect your account and get a letter graded on seven pillars from your own insights, behind a link a brand can check.
See how the grade worksYour real numbers, every day, without copying them out
Connect an Instagram professional account and Pullsy records reach, saves, shares and story exits daily — the history Instagram does not keep for you.