Account grade
A media kit the brand can check, not take on trust
Every grading tool a brand can buy reads your profile from the outside and estimates the rest. Pullsy reads the insights only you can see — reach, saves, link taps, story exits — grades what it finds, and gives you an address to send.
This is the page you send
The real report, with a made-up account in it. Seven pillars, the measures behind each one, and the sample every number came from.
B+ — strongest on intent, weakest on craft.
Computed from the account’s own Instagram insights
67.7%
Reach per post
from 24 of 31
6.8%
Engaged, of reached
from 24 of 31
14.2
Link taps / 1k
from 24 of 31
Reach
20 ptsHow far does the work travel?
71
Typical
Reach rate
67.7%
24 of 31
Reliable floor
41.1%
24 of 31
Views per person reached
1.42×
24 of 31
Daily reach rate
52.0%
30 of 30
Engagement
20 ptsWhat do people do when it arrives?
84
Strong
Engagement rate
6.8%
24 of 31
Saves & shares rate
2.1%
24 of 31
Comment share
8.1%
24 of 31
Accounts engaged
6.1%
30 of 30
Engagement rate (on followers)
4.6%
24 of 31
Intent
20 ptsDoes it move anyone to the profile, the link, the follow?
88
Strong
Link taps per 1,000 reached
14.2
24 of 31
Profile visit rate
3.7%
10 of 31
Follows per person reached
0.42%
10 of 31
Story action rate
1.10%
19 of 24
Profile taps
—
not measured
Consistency
15 ptsCan a brand count on it?
77
Strong
Posts per active week
3.2
13 of 13
Weeks with a post
86.0%
13 of 13
Reach stability
0.61
24 of 31
Days since the last post
2 days
1 of 1
Longest gap
9 days
1 of 1
Integrity
7 ptsIs the engagement real?
100
Top tenth
Likes against reach
100
1 of 1
Like rate
100
1 of 1
Comment pattern
100
1 of 1
Growth against reach
100
1 of 1
Spread of engagement
100
1 of 1
Daily pattern
100
1 of 1
Momentum
10 ptsIs it going up?
66
Typical
Follower growth
3.8%
1 of 1
Reach trend
1.18×
30 of 30
Engagement trend
1.06×
30 of 30
Follows earned vs kept
1.34×
43 of 55
Craft
8 ptsDo people stay for it?
62
Typical
Hook strength
58
14 of 24
Story completion
71.0%
19 of 24
Presentation
75.0%
1 of 1
Where this comes from
Graded against starting benchmarks for 10k-50k accounts, not yet against a measured cohort. 24 of 31 posts measured over 90 days, 30 days of account history from Jun 20, 2026. 96 of 100 points had data behind them; 4 are still waiting on it.
- Profile taps are a feed-post metric, and 14 of the 24 measured posts are reels.
Computed Sep 18, 2026, 06:30 AM. This page recomputes on every open, and its owner can switch it off at any time — how the grade works.
Why a brand believes it
A media kit is worth exactly as much as the receiver's ability to check it. These are the three things this one can do that a PDF cannot.
It recomputes on open
The page a brand opens is built when they open it, from the account's current insights. A screenshot is a claim about a moment nobody can return to.
It prints its own sample
Every figure carries how many posts it was drawn from and over what window — and the points nothing was measured for are printed too, rather than quietly left out.
It can be switched off
The link is revocable in one press, and it is never indexed. Sharing a media kit with four brands is not the same as publishing your analytics.
Seven pillars, and what each one asks
Weights are fixed and published. Two of them — intent and integrity — are built from figures no tool outside your account can read, which is why they sit at the front of the report.
| Pillar | The question it answers | Points |
|---|---|---|
| Reach | How far does the work travel? | 20 |
| Engagement | What do people do when it arrives? | 20 |
| Intent | Does it move anyone to the profile, the link, the follow? | 20 |
| Consistency | Can a brand count on it? | 15 |
| Integrity | Is the engagement real? | 7 |
| Momentum | Is it going up? | 10 |
| Craft | Do people stay for it? | 8 |
A hard integrity failure caps the letter whatever the other six scored, and the cap is printed at the top of the report rather than folded into the number.
The engagement rate everyone quotes is the wrong one
Engagements ÷ followers is a ratio between a numerator and a denominator that never met. Most of your followers were never shown the post.
The report prints both, side by side: the rate against the people who actually saw the post, and the rate every outside tool quotes. On the sample above they are 6.8% and 4.6% — the same account, the same posts, two different arguments.
How the two rates differWhat we will not claim
- The grade is scored against starting benchmarks for your follower band, not against a measured cohort. The report says which, in those words, every time.
- Nothing here is an audience-demographics report. Instagram serves those through a different surface, and we do not print an estimate in their place.
- A small account gets a small sample, and the report shows it rather than rounding it up into confidence.
Running a roster rather than an account?
The same computation grades every account in a workspace, so an agency can see who is ready to pitch and who has gone quiet. Seats are per-member; connections are per-account.
Further reading
What the numbers behind the grade actually mean, and how to read them before a brand does.
- Where your Instagram insights wentInstagram keeps account metrics for about 90 days, serves post insights only as a running total, and stops serving a story after 24 hours. What that costs you.5 min read
- Instagram story insights: navigation, forward, back and exits explainedWhat navigation, forward, back, next story and exits mean in your Instagram story insights, which ones are good news, and when the numbers appear and disappear.6 min read
- The engagement rate every tool quotes is the wrong oneEngagement rate by reach divides engagements by the people who actually saw the post. Here is the formula, why outside tools cannot compute it, and how to read it.5 min read
See your own letter in about ten minutes
Connect an Instagram professional account, run one sync, and the grade computes from what comes back. The trial takes no card.