Blog
What your Instagram numbers actually mean
Skip rate, story navigation, reach, engagement rate — each one explained from what Instagram really reports, not from a guess at it. Building on the APIs instead? The posts tagged Developers cover what Meta serves, what it quietly omits, and where the documentation is wrong. If a claim is not checkable, it is not in the post.
- 5 min readInstagram
Where your Instagram insights went
Instagram keeps account metrics for about 90 days, serves post insights only as a running total, and stops serving a story after 24 hours. What that costs you.
Read - 6 min readInstagram
Instagram story insights: navigation, forward, back and exits explained
What navigation, forward, back, next story and exits mean in your Instagram story insights, which ones are good news, and when the numbers appear and disappear.
Read - 5 min readCreators
The engagement rate every tool quotes is the wrong one
Engagement rate by reach divides engagements by the people who actually saw the post. Here is the formula, why outside tools cannot compute it, and how to read it.
Read - 5 min readInstagram
Skip rate on Instagram Reels: what it means, and what counts as good
Skip rate is the share of viewers who swiped past your reel early — lower is better. What it means, why there is no universal good rate, and how to read yours.
Read - 4 min readCreators
How to tell if someone bought followers or likes on Instagram
Outside tools can only guess whether an Instagram account bought followers or likes. With the account’s own reach it is arithmetic. The signs, and how to check.
Read - 5 min readInstagram
What Instagram actually allows a comment-to-DM tool to do
One DM per comment, seven days to send it, 24 hours to send anything else, and a follow check that stays locked until the person taps. The real limits behind every tool.
Read - 11 min readDevelopers
Meta Ads API breakdowns: the splits, and the three ways your totals go wrong
The Meta Marketing API will not combine most breakdowns, answers three of them with silence instead of an error, and quietly returns conversion rows that collide.
Read - 7 min readDevelopers
The Instagram insights API: which metrics you get, and how it fails
Which metrics the Instagram insights endpoints return for media and for accounts, why one unsupported name takes down the whole request, and the 90-day limit.
Read - 8 min readDevelopers
What an in-house Meta data pipeline actually costs to keep running
Building a Meta or Instagram integration takes a sprint. Keeping it correct is a standing commitment: a 60-day token clock, versions that expire silently, and seven failure modes.
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Written by The Pullsy engineering team. Corrections are welcome — the point of the blog is to be right, and Meta changes things. Tell us what we got wrong. RSS
Start pulling in about ten minutes
Connect one real account, run a sync, and query it. That is the whole evaluation — no call, no card.